VIDEO: Sheffield ice maiden chills out at video shoot

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Sheffield-based athlete Shelley Rudman might be used to competing in cold conditions – but not as low as -7°C.

The skeleton bobsled star took part in a winter fashion shoot – to promote the Thank You Mum campaign – in a sub freezing ice room with a temperature of -7°C.

The campaign, by pharmaceutical company Proctor and Gamble, features videos of the mothers of Olympic athletes and highlights the valuable contribution they make towards their children’s careers.

Shelley’s mum Josie said: “It’s not easy, but as a parent, you have to be there for them.

“But I never pushed her – it had to be something Shelley wanted to commit to. And the same went for bobsledding – I saw she was dedicated to it, and I made sure I was behind her no matter what.”

Shelley, aged 32, trains in the gym with London 2012 Olympic heptathlon champion Jessica Ennis-Hill at the English Institute of Sport in Attercliffe.

The Sochi 2014 Winter Olympics gold medal hopeful is aiming for selection for Team GB so she can compete in Russia in February, having won silver at the 2006 Games in Turin, Italy.

She has also been shortlisted for tonight’s British sportswoman of the year award, having won the skeleton bob world championships in St Moritz, Switzerland, earlier this year.

In her video, Shelley says her skin gets particularly exposed to the elements while competing, because she races head-first down an ice track at speeds of up to 80mph.

She talks about her winter health and beauty regime, including tips from her mum.

Shelley also highlights the things keeping her motivated as she makes her final Games preparations.