Villager Jim shares his love of the Peak District

Villager Jims famous labrador Barnaby with Jo Dilley
Villager Jims famous labrador Barnaby with Jo Dilley

Award-winning photographer Villager Jim has pledged his support for the continuing quest to promote the Peak District and Derbyshire to a global audience.

Jim – who has been dubbed ‘the Banksy of the photographic world’ – has agreed to become an ambassador for Marketing Peak District & Derbyshire, as part of the official tourist board’s bid to put the area on the regional, national and international tourism map.

It’s a true pleasure to share my photographic diary of daily life here with 1.3m visitors to my website

Famous for his stunning wildlife images, idyllic country lane scenes and laid-back Labrador shots, Sheffield born Jim says he is very excited about being asked to take on the new role to help raise awareness of the Peak District and Derbyshire and the tourist board’s marketing campaigns.

“I feel very honoured that Marketing Peak District & Derbyshire has asked me to become an ambassador, because it enables me to play an even more active part in letting as many people as possible know about this beautiful area where we are so privileged to live and work,” said Jim, who prefers to keep a low profile, but made a rare exception when he appeared on BBC TV’s popular Countryfile in 2014.

“It’s a true pleasure to share my photographic diary of daily life here with 1.3 million visitors to my website and hundreds of thousands of followers on social media, and by working together, the tourist board and I aim to bring in even more staying visitors to enjoy its breathtaking wildlife, landscapes and attractions – from everyday farm life to beautiful birds of prey, and everything in between.”

Along with other ambassadors, Jim will appear in innovative digital guides targeting overseas markets in Germany, The Netherlands and the USA, aimed at bringing imaginative Gardens & Gourmet experiences to life and giving visitors the virtual opportunity to meet a local to share ‘insider’ tips and the area’s best kept secrets.

“We are delighted that Villager Jim has decided to take on this new challenge, as much of his work already complements our marketing activity to raise the overall profile of the Peak District and Derbyshire, encouraging more people to come, stay and enjoy the area’s many assets for the benefit of local businesses and the local and regional economy,” said Jo Dilley of Marketing Peak District & Derbyshire.