Organisers of this weekend’s Sheffield Food Festival hope it will kick start a ‘new era’ for the event.
New features of the festival in the city centre - which is under different management for the first time - include an Eats, Beats and Treats street food village on Fargate which will be open into the evening.
Organisers hope this, as well as a line up of live music and more chef demonstrations plus the traditional artisan market, street food traders and pop up farmyard, will help to boost numbers over the three days, as well as bringing in more families and young people.
“Most definitely we hope it will be a new era for the festival”, said Laura Holmes, project development officer from the Events Collective.
“It’s time to freshen things up a bit.
“The Eats Beats and Treats village should appeal to people who go to all th night market stuff, it has been a shame in the past that it had all these traders but it wrapped up at 6pm.
“It’s all about building those relationships so next year we can be even more creative. We are having some great feedback from the people involved.
“We are dead excited now, it is all coming together.
“The chef programme we are really proud of - there are lots of really top notch people coming along.
“They are all doing their best to get the word out there and there is quite a buzz now on social media about what is happening.”
Previous events, run by Sheffield Hallam University’s Business School, have attracted some 30,000 people to the city centre, which organisers hope to match or improve upon.
This week Sheffield acts who will be starring at the festival were revealed. They include the debut of Universal Tree, a collaboration of Richard Barrett from All Seeing I, house vocalist Steve Edwards and songwriter, poet and artist Somerset Ward. The nightclub Plug has curated a programme of live music and DJs.
Chefs taking part in demonstrations in the Peace Gardens include Tom Lawson from Rafters, Nether Green and Charlie Curran from Peppercorn, in Dore. Leopold Square is also hosting its own chef demonstrations on Monday.
n See food, page 36.