The Moor will celebrate its transformation this weekend when the street takes its place at the heart of Sheffield Food Festival 2014.
The three-day event has grown steadily since 2009, to become the city-centre’s biggest crowd puller of the year, attracting more than 244,000 visitors in 2013.
Yet it is organised on a shoestring budget by a small but dedicated team based at Sheffield Hallam University. They run it in partnership with the city council and Moor developers Scottish Widows.
This year’s Festival will stretch from The Moor Market towards the city centre.
All the now-customary ingredients will be there, spiced up with a peppering of new attractions – including the market itself, where stall-holders are entering into the spirit of the occasion.
Lord Mayor Vickie Priestley is showing her support in a practical way, by taking to the stage of the demonstration kitchen to give a presentation on cake decorating.
The city-centre allotment, which proved a big hit last year, will be back – bigger and better – with the Manor’s Green Estate creating a World War II allotment garden outside the Town Hall.
A Ready, Steady, Cook competition, featuring Radio Sheffield presenters, was such a hit that it is to become a daily feature this year.
Meanwhile, Howard Middleton, star of TV’s Great British Bake Off, and Michelin-starred chef Max Fischer will head a line-up of local talent in the demonstration kitchen.
And chefs from across the city will give festival-goers a taste of their cuisine in a series of pop-up restaurants, alongside the Sheffield Craft Beer Festival in the Peace Gardens.
“We’re proud of the line-up we’ve put together this year,” said Food Festival champion Niki Baker. “The local food community has been amazing and we’re looking forward to a fabulous long weekend celebrating them all.
“It’s lovely to welcome so many fantastic chefs and producers back to the city centre. To me, this is all about showcasing our local independent businesses and the amazing foods they have to offer.”
Sheffield Food Festival is launched at 4pm on Friday and runs throughout the bank holiday weekend until Monday. For full programme details visit the website Sheffield Food Festival