Sheffield games firm hires marketing manager amid rise in sales to remote teams

A Sheffield games company has hired a digital marketing manager amid a rise in sales to firms trying keep remote teams happy during the pandemic.
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Peek & Poke has taken on Ellie Gribbon, who will work alongside marketing manager Cari Kirby.

The firm makes ‘white label’ unbranded games for clients who put their own stamp on them and tend to use them for marketing campaigns.

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Founder Tim Cooper said: “Hiring during a global pandemic might seem odd, but we take this as a real opportunity for growth.

Ellis Gribbon.Ellis Gribbon.
Ellis Gribbon.

“Now more than ever we need to make sure we are seen and heard. It seems that what we offer has resonated with many marketeers, as we’ve seen an increase in enquiries regarding games as engagement tools for remote teams and to entertain and run competitions for consumer brands.

“We’re really pleased Ellie is on board to help us increase our visibility and deliver the digital strategy and we’re certainly looking forward to getting back in the office as a bigger team!”

Peek&Poke is based at Sum Studios in Heeley.

Ellie, who joined from Westfield Health, will work remotely at first.

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She said: “With many businesses furloughing staff, alongside dropping demand across sectors for many B2B products and services, there were a few worries when taking on this new role.

“However, it’s clear that now, possibly more than ever, is the time for businesses to double down on their marketing.

“I’ve really enjoyed getting stuck into the job from home. It’s given me the headspace to really immerse myself in tasks.”

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