Sheffield vegan group campaign says 'don't buy the lie' on free-range chickens
A vegan pressure group have advertised their anti-chicken farming campaign with a big billboard in Sheffield and a visit by their mascot Lucy, a six-foot chicken.
The Animal Justice Project have been publicising their campaign, The Foul Truth, with a big digital billboard at Park Square roundabout, asking the public not to ‘buy the lie’ when it comes to free-range chicken farming.
The group also handed out mini vegan ‘chicken’ burgers to shoppers in the town centre, as well as materials on how to switch to a vegan diet, joined by mascot Lucy.The Animal Justice Project have looked at higher-welfare, free-range chicken farming and slaughter and claim that conditions are often no better than those on intensive farms.
The hype about free-range fed to the public, and the daily reality for free-range chickens are actually very different, the group say.
Senior campaigner Ayrton Cooper said: “Our message is that consumers are being fed a lie about free-range farming. Most compassionate people would be horrified to learn that almost all free-range birds are kept in huge flocks within large crowded barns, being let outside for only parts of the day.
“Whilst exit holes from free range-sheds may be compulsory, many sheds don’t have enough, and these exits are often blocked by the most dominant birds.
“It’s been stated that as little as 10% of free-range birds will be outside at any given time. We urge consumers to look beyond the labels and create a kinder world for chickens by choosing a plant-based diet.”