Tills have been ringing out across Sheffield as Black Friday fever gripped shoppers and stores across the city.
Traditionally a day of sales in the USA following the American celebration of Thanksgiving, the bargain bonanza has crossed the Atlantic and is making waves in UK retailers’ profits.
And the mega shopping spree is set to continue over the weekend with many stores extending their Black Friday sales to boost profits.
At Meadowhall, Darren Pearce, director, said Black Friday had been the biggest trading day of the year so far.
He said: “Shoppers were here first thing and in the region of 130,000 shoppers came through our doors – 20 per cent up on last year.
“It was our biggest day of trading so far and we are expecting a third of a million shoppers over the weekend as the majority of our retailers continue to offer discounts.
“The stores are doing phenomenal sales and customers are happy having got themselves a bargain.”
Sheffield’s city centre shopping areas were also rammed with shoppers yesterday.
Technology fans were queuing out of the door of Game, on Fargate, with the majority keen to get their hands on the latest games consoles at heavily discounted prices.
Fifteen-year-old James Hogg emerged from the shop with a Microsoft Xbox One and several games.
He said: “It’s for Christmas, but I wanted to get it cheaper. I had to queue, but the wait was worth it.”
Supermarkets were also reporting record sales.
Asda experienced its busiest single trading day of the year so far, with customers queuing from as early as 3am at some if its stores.
On Monday, savvy shoppers are set to take to the internet to cash in on Cyber Monday when retailers offer bumper discounts on online products.
Question: What do you think to black Friday and have you made any purchases?
software engineer, Phil Johnson, aged 33, from Worksop
“It’s an American rip-off. For them it’s related to Thanksgiving, but we don’t celebrate that. If we were to do something similar, we should do it on our own terms.”
housing officer Joan Saxton, 57, from Woodhouse
“I tried to get on the Currys website to look for an Xbox as a Christmas gift, but it said it would take an hour to process the order. I tried the Game website too, but that had crashed.”
Stuart Hogg, 68, from Fulwood
“Black Friday is good for businesses – it gets them out of the red and into the black. I’ve come out to make a saving on an Xbox for my son for Christmas at Game, I’ve bought him a few games too.”
Housing officer Chris Over, 53, from Chapeltown
“I think it is a bit of a rip-off. If they can sell stuff at discounted prices on Black Friday, then why can’t they do it at the same price all year round, especially with people struggling?”