Sainsbury’s set for approval

The former Bradway hotel on Bradway Road which is to be replaced by a supermarket
The former Bradway hotel on Bradway Road which is to be replaced by a supermarket

Supermarket chain Sainsbury’s is in line for permission to open another of its neighbourhood stores in Sheffield, despite community concerns about traffic.

An application to replace a former pub, the Bradway Hotel, off Bradway Road, with one of the group’s ‘Local’ outlets, has won the support of city planners, who believe there would be no major problems. Councillors will decide next Tuesday whether to accept or reject the recommendation.

Nineteen objections have been lodged in response to the scheme, warning of “inadequate” parking, the risk of traffic backlogs and delivery lorries using Twentywell Lane or Queen Victoria Road, “which are not suitable routes”.

Bradway Action Group says any increase in traffic turning into or leaving between 8am and 9am and 3pm and 4pm will create a hazard for parents and children at Bradway Primary School and on journeys to and from Meadowhead School.

One objector says: “A Sainsbury’s site would significantly diminish the village feeling of Bradway. We should be supporting local shops and businesses and not always be giving way to huge companies, which are only interested in crushing competition. I accept that a new Sainsbury’s store would initially create some new jobs, but how many jobs in local shops would be lost once Sainsbury’s got a stranglehold?”

Two letters of support for Sainsbury’s have been submitted to the council.

But a planners’ report says studies of similar Sainsbury’s Local stores have indicated “a limited traffic impact” and that the proposed level of parking is “adequate.

“Given this there should be no significant danger to road users or pedestrians. The access for goods vehicles is acceptable, and turnings areas are available for goods vehicles arriving and leaving from the east.”