Sheffield in line for Olympic legacy boost

The Don Valley Stadium has hosted international events, such as the World Student Games in 1991.
The Don Valley Stadium has hosted international events, such as the World Student Games in 1991.

SHEFFIELD is in line for a multi-million pound economic boost thanks to the Olympic legacy.

UK Sport has announced a £27 million Gold Event Series to bring more than 70 of the world’s top sporting events to the UK on the back of the success of London 2012.

The events are expected to generate about £287 million in additional expenditure to the host cities – with Sheffield among those set to benefit thanks to its range of sporting venues.

Simon Morton, of UK Sport, said: “Sheffield is a fantastic host of major sports events and UK Sport has a strong relationship with the city’s events team.

“In the lead-up to London 2012, we worked with Sheffield on 15 major international events and it is a strong potential location for some of the events we would like to bid for on the Gold Event Series.”

Coun Isobel Bowler, Sheffield Council cabinet member for sport, said: “Sheffield has developed an excellent track record in bringing major sporting events to the city.

“We have developed a great relationship with UK Sport and it is encouraging to see them continue their support of bringing major sporting events to the UK.

“We want to be part of that and are already in discussions with them on a number of events we hope will come to fruition.”

UK Sport and the Department for Culture Media and Sport unveiled the project, as part of plans to develop Government support for hosting major sporting events.

Hugh Robertson, minister for sport, said: “One of the most important sport legacies of London 2012 is our ability to attract major events in the future, which boost the economy, increase tourism and encourage participation.

“We already have a fantastic eight years of great sport events planned and I want to attract more events in the years ahead.”

Sheffield is already a major city on the international sporting circuit.

It has hosted a number of top sporting events in the last 12 months, including the European Figure Skating Championships at the Motorpoint Arena in January and the British diving and swimming championships at Ponds Forge in June.

Lorenzo Clark, director of operations for Sheffield International Venues, which operates facilities including Ponds Forge and iceSheffield, said: “Any events within the new Series would come to SIV via UK Sport funding and the council’s major sports events unit and we will be working with both to bid to bring a number of the high-profile Championships in the city.”