Timberform target 25 per cent sales increase

Paul Taylor (left) Alan Fantom assemble a chair at Chesterfield-based Timberform.
Paul Taylor (left) Alan Fantom assemble a chair at Chesterfield-based Timberform.

Outdoor play equipment and shelter manufacturer Timberform is targeting a 25 per cent increase in sales from £1 million to £5 million.

The move comes a year after the firm was rescued by Barnsley-based school and stadium furniture specialist Metalliform.

Since then, the company, which is based in Chesterfield and trades under the Timberline brand name, has taken on more staff and tapped into support from the Department for Business, Innovation and Skills-funded Manufacturing Advisory Service.

MAS specialist adviser Ian Davie said: “The management team identified a number of barriers that were holding back the business, primarily the lack of a website that reflected the full scope of what it did.

“We sat down with them and made them aware of the grant funding available, which speeded up the project by probably six months.

“We are continuing to provide on the ground support and access to experts that can make a positive difference to its performance.”

The specialist manufacturer of outdoor wooden shelters, buildings and play equipment believes an increased online presence will help it to raise sales this year and is aiming to increase its market share of the buoyant private education sector in the United Arab Emirates.

Foxwood Industrial Park-based Timberform’s general manager, Jeremy Navrady, said: “We enjoyed a sustained period of growth in 2012 and currently provide a range of outdoor play equipment and buildings for a customer base of more than 1,000 schools across the UK.

“Our understanding of the education sector and the fact we can tailor existing products to suit specific requirements are both big selling points and we are one of the few companies in our sector to be Forestry Stewardship Council approved for all our timber.

“One of the key aims for 2012 was to ramp up our marketing activity and this focused on transforming the website so that it helped us penetrate new markets and customers could also complete transactions online.”