Julian Winter is the new group chief executive of Sheffield United PLC.
The former Sheffield United and Huddersfield Town player takes up his post from next week.
Mr Winter, aged 46, has been appointed by owner Kevin McCabe to continue the re-building of the club which currently tops League One after relegation from the Championship last season.
His role will be to lead and run the overall business of the Sheffield United Group, permitting the McCabe family (other directors include Scott McCabe and Simon McCabe) to reduce their time commitments and concentrate their principal efforts on other UK and international business interests. Current football club managing director Dave McCarthy will work closely with Mr Winter.
“I’ve always looked out for United, keeping an eye on their results,” said Mr Winter, who lived in Sheffield for 19 years. “It is an exciting club with rich potential on and off the pitch.’’
Born in Huddersfield, Mr Winter played with Huddersfield and Sheffield United (including a loan spell at Scunthorpe) before injury brought his playing days to a premature end at the age of 27. He went onto gain a honours degree in recreation management from Sheffield Hallam University..
He joined Watford in April 2006 as Community Director, overseeing the club’s award-winning Community Sports & Education Trust. Previously he was with Sheffield Wednesday, where he managed the club’s community and trust programme for three years.
Two and a half years later he was appointed Chief Executive Officer, a post he left earlier this year following the arrival of new owners at the Hertfordshire club.