‘Keep it clean’ message

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Signs designed by a Sheffield student to drive home a new anti-litter campaign will soon be seen on all the main routes into the city.

‘Stainless Sheffield – Keep it Clean’ is the message on road signs created by 17-year-old Kane Green, a student at Sheffield College.

A total of 10 signs are being put up on major highways as part of the Streets Ahead campaign which aims to educate residents, businesses and students to take more pride in their city and dispose of their litter responsibly.

The design was unveiled by Coun Jack Scott, Cabinet member for the environment, and Rob Allen for Streets Ahead.

Coun Scott said: “Each month more than 500 tonnes of waste is collected across the city and, while our street cleaners do a great job, we need to do more to stop litter being dropped in the first place.

“Everyone can play their part, whether they are visitors to our city, residents or students. These striking signs are just the first step in our campaign to persuade people of this.”

Kane and fellow students Brittany Sedgwick and Bradley Harrison, both 16, were invited to visit the Streets Ahead Sign Shop at the Olive Grove depot, to learn how the signs are made and try each process for themselves.

Rob Allen said: “Our sign- making team was very impressed by the interest and enthusiasm shown by Kane, Brittany and Bradley.

“I hope the visit has given them a useful insight into the practical aspects of sign making and I’m sure they have great careers ahead of them.”

Sheffield College principal Julie Byrne said: “My thanks go to Amey for providing our students with this wonderful opportunity to work on a live brief.

“Staff and students worked hard to produce some great design ideas, some of which will be turned into real signs. I am looking forward to seeing them when I am out and about in Sheffield.”

An alternative set of signs was designed by Brittany - and these will also soon be going up on lamp posts in the city centre.

Work is also continuing by Street Scene teams to improve the general state of signs on roads around the city.