Go-ahead for new Asda store

Artist's impression of the proposed new Asda, off Beighton Road East.
Artist's impression of the proposed new Asda, off Beighton Road East.

A CONTROVERSIAL new Asda supermarket will be built in Sheffield after councillors approved plans for the development.

Proposals for the store, on the site of the Home Decor Innovations factory, off Beighton Road East, Drakehouse, were met with anger from traders at the nearby Crystal Peaks shopping centre.

But at a meeting of Sheffield Council’s City Centre, South and East Planning Committee, councillors voted by a majority of seven to three in favour of the scheme.

Max Crosby-Browne, chief executive of Home Decor Innovations, told the meeting Asda has offered to help the firm relocate to new premises, creating around 100 construction jobs in the process.

Asda says the 45,000 sq ft, 24-hour store will open in 2013 and offer up to 450 jobs. Hundreds of car parking spaces will also be provided.

Patrick Moon, who runs a Spar shop in Hackenthorpe, said the area is already served well by Sainsbury’s and Morrisons, adding: “Other stores will have to reduce staff and cut hours. All three superstores will be fighting over the same customers.”

And Colin Dams, from Peak Fruit and Veg at Crystal Peaks, said the store would have a “hugely detrimental effect” on his business.

But Coun Peter Price, supporting the plans, said: “It puts direct competition to the other supermarkets. This idea that it kills local shops doesn’t necessarily follow.”

Phil Bartram, Asda’s property communications manager, said: “Sainsbury’s will be taking the hit from us. People will go into Crystal Peaks as well. We’ll be working to take trade away from the other supermarkets.”