Sheffield has fallen out of love with love as Valentine's Day approaches.
That's the cold fact from recent research suggesting Steel City is forefront among cities not feeling the love.
With February 14 just around the corner, LateRooms.com's survey warns local lovers, not violets, will be blue.
Sheffield folk's hopes of romantic gifts have been dashed like so much crushed chocolate and spilt champagne.
That's because almost two thirds of us brand traditional loved-up celebration as "commercial tosh" and "overrated".
The UK’s leading hotel booking website reports our city among biggest protesters nationwide to Valentine’s Day,
And one sixth of our community believe the most romantic thing to do on Valentine’s Day is ... absolutely nothing!
Katherine Scott, of LateRooms.com, said: “Not everyone in Sheffield might be feeling the love this Valentine’s Day, but we’re encouraging everyone to ‘Get a Room’.
"Not only is it a fab opportunity to show your other half just how much you care but our research highlights the nation agree this is the most romantic thing to do to make that date truly memorable ... no matter your sentiment.’’