People who are giving up smoking this new year are being helped by a city-based organisation.
Smokefree Sheffield, a collaborative initiative that aims to stamp out smoking in the city, is launching a series of campaigns tackling a broad range of smoking-related issues.
The second year of this three-year campaign will start by tackling smoking in pregnancy, smoking-related illnesses, smokefree homes and the dangers of shisha smoking.
Councillor Mary Lea, Cabinet Member for Culture, Parks and Leisure at Sheffield, said: “January is a critical time for smokers considering quitting, and we hope to encourage more new year quits through our range of partners delivering stop smoking services.”
Following their move to become a smokefree site last year, visitors to Jessop Wing this January will be greeted by a series of floor vinyls highlighting the risk factors of continuing to smoke throughout pregnancy, exposure to secondhand smoke from others and the benefits of quitting for mum, baby and the whole family.
An accompanying leaflet aims to encourage people to quit smoking with the inclusion of a 30-day quit calendar.
The calendar serves as motivation for expectant parents or family members to stick to their plan to quit by outlining the many health benefits that occur during the first 30 days of quitting smoking.
Alongside this campaign, Smokefree Sheffield are aiming to highlight the serious health risks of secondhand smoke around babies and children, encouraging parents to create a smokefree home for themselves and their family.
The initiative, promoted in a range of settings including maternity units, family centres, nurseries and local primary schools, will not only provide helpful tips for keeping a smokefree home, but will also encourage children to draw their vision of a smokefree home in an attempt to motivate parents to quit and remain smokefree for their families.
Greg Fell, Director of Public Health at Sheffield City Council, said: “We know that children are more likely to become a smoker themselves if they grow up in a household with parents who smoke, so it’s vital that we encourage smokefree homes if we are to achieve our aim of inspiring a smokefree generation in Sheffield.
“Five children start smoking every day in Sheffield, and if we want to change the social norms around smoking for children and young people, we need to encourage positive changes from families and friends.”
Building further on the success of one of last year’s campaigns that raised awareness of the life changing effects of smoking, Smokefree Sheffield is adding three more Sheffield residents to the faces of the campaign.
Geoff, aged 61, Julie, age 53, and Gill, age 55, have each had their lives severely impacted by smoking-related illnesses Chronic Obstructive Pulmonary Disease,stroke and heart attacks. The campaign will aim to show how smoking can have a devastating effect on your life.
By sharing their experiences they hope to convince others in their community to quit with support of the services available in Sheffield.
Gillian, who suffered a heart attack and stroke, said: “My illness set me back 20 years, I lost my job because of its impact on my speech as well as the ability to do simple things like picking up a phone”.
Gillian is starting to get her strength back up now that she’s stopped smoking. Visit www.smokefreesheffield.org.