Michael hatches rare egg business

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YOUNG entrepreneur Michael Dungworth has launched a successful business selling rare chickens and eggs.

The 19-year-old ditched plans to study at university for an enterprise course at The Sheffield College.

Michael had already built a flock of 26 free-to-roam, rare chickens on an allotment near his home in Harthill but it was the one-year BTEC Level 3 Diploma in Enterprise and Entrepreneurship at the Peter Jones Enterprise Academy at Sheffield City College that showed him how to turn his hobby into a viable business.

“A lot of people told me that I should go to university after finishing my three A-levels. But as I was completing my personal statement for an application to study an engineering and project management degree, I realised my heart just wasn’t in it. What I really wanted to do was become an entrepreneur.”

Michael researched, tested and developed his business ideas, which now include selling hundreds of rare eggs online and at food festivals.

He also collaborated with local food company PJ Taste to launch the Sheffield Egg, a local twist on the Scotch egg, an idea that came about when Michael had a work placement at PJ Taste as part of his college course.

Michael won the Sheffield College’s Peter Jones Enterprise Academy Level 3 Student Entrepreneur of The Year 2012 award and he talked about his experiences as part of a fringe event at MADE: The Entrepreneur Festival, which was held last week in Sheffield.

He said: “Studying enterprise at The Sheffield College was a fantastic opportunity. It boosted my self-confidence and gave me a more innovative mindset. I really enjoyed the practical challenges and projects with already established entrepreneurs.

“My message to school pupils at the festival was there are many different ways to improve your prospects and it’s not always about going to university. There are other paths to success.”