Off-the-wall approach to marketing

TOMONORI HASEGAWA (left), George Law and Michael Simpson-Li
TOMONORI HASEGAWA (left), George Law and Michael Simpson-Li

YOUNG entrepreneurs are joining forces to give Sheffield people a taste of vibrant Japanese culture.

Tomo Hasegawa and Michael Simpson-Li launched city-centre sushi bar Edo Sushi last year but the dull walls weren’t in keeping with the rest of the authentic takeaway off High Street.

Now city artist George Law has come to the rescue with a striking mural that captures the spirit of the enterprise.

Plain walls have disappeared beneath George’s distinctive artwork, mixing Japanese influences – including Mount Fuji and sushi elements – with his trademark waves and gods. And Tomo and Michael are so pleased with the result that they have decided to use it on staff T-shirts – and are also making the shirts available to customers.

“We were very interested to get George’s artwork exclusively for Edo Sushi but it looked so cool, we also wanted to make it available to the public,” says Tomo.

Enter Sheffield-based fashion group the Hantu Collective and leisure clothing specialists Yorkshire Tees.

“We are all young entrepreneurs from different creative industries and different ethnic backgrounds, collaborating to make our businesses stronger in a difficult economic climate.

“The final product is fantastic!” says Tomo.

“We get many comments on the mural, it brightens the place up and it’s a source that has brought different businesses together from just one initial co-operation between a local artist and a local food business.”

T-shirts are now available from Edo Sushi in Highcourt Chambers and from the Hantu Collective.

Lesley Draper