Sheffield family’s calls for gambling industry reforms

Adam Bradford with his parents, Denise and David
Adam Bradford with his parents, Denise and David

A family torn apart by gambling addiction has launched an open letter to political leaders calling for industry reform.

Adam Bradford, of Waterthorpe, Shefield, only discovered his gambling addict father David’s secret the night before he was jailed for two years for fraud.

Former financial controller David, aged 58, swindled a company out of more than £50,000 to fund his habit, which had spiralled so far out of control that his family, including wife, Denise, was unknowingly facing debts of over £500,000.

David was released from prison last November with an electronic tag after serving seven months of his sentence. He has now teamed up with Adam, aged 22, for a campaign called #gambleresponsibly.

Adam said: “Online gambling addiction is a serious and growing problem, yet not enough is being done to curb its impact or support those affected.

“My father isn’t alone. Although the industry announced voluntary measures to tackle problem gambling, there may be as many as half a million sufferers and these measures don’t go far enough.”

Adam and David are now asking politicians to support their calls for stricter controls to prevent others from being ‘sucked in’.

They want gambling adverts to be shown only after the watershed; gambling companies to monitor users’ activity more closely; and outlets to publicise support for gambling addicts.

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