Sheffield United’s promotion to Premier League could be worth £5 million to the city, say experts 

Sheffield United’s promotion to the Premier League could be worth as much as £5 million to the city’s economy, according to experts. 

The Blades secured their elevation to football’s top tier following a 2-0 win over Ipswich on Saturday – and thanks to Leeds’ draw with Aston Villa.  

Sheffield United players celebrate promotion to the Premier League. Picture Simon Bellis/Sportimage

Sheffield United players celebrate promotion to the Premier League. Picture Simon Bellis/Sportimage

READ MORE: Tributes pour in to Sheffield Wednesday fan killed in motorcycle crash 

Next season is to be the first time any Sheffield club has been in the Premier League for more than a decade.

And finance experts today predicted the club’s promotion could boost Sheffield’s economy by millions of pounds and help to bring worldwide attention to the city. 

Dr Dan Plumley, a sport finance analyst at Sheffield Hallam University, said: “There are many ways in which the promotion could boost the economy. 

Richard Wright, director of Sheffield Chamber of Commerce.

Richard Wright, director of Sheffield Chamber of Commerce.

READ MORE: Attempted armed robbery at Sheffield superstore

“Most Premier League teams will sell out their away support allocation so that in itself brings more footfall into the city. There is a chance they could stay over in hotels and obviously spent money in the bars and restaurants.

“If the club invests in new players then they be living locally and spending time here so that is another way that the money stays in the city.” 

He added: “The Premier League is shown in about 200 countries worldwide so it is a real chance to put the city on the map and to get the name of Sheffield out there. 

Blades fans celebrate in the Clubhouse on London Road. Picture: Steve Ellis

Blades fans celebrate in the Clubhouse on London Road. Picture: Steve Ellis

“There is a lot made of Sheffield being the ‘home of football’ with Sheffield FC and Sheffield Hallam, plus the two professional clubs.

“If we can tap into that even more then there is potentially a huge tourism boost there. 

“Sheffield United will get around £120 million for getting promotion, but it will be up to them how they spend it.

“It is hard to put a figure on how much it will be worth to the local economy – but I would cautiously estimate it will be about £5 million. That is based on information from previous studies on the financial impact of the Premier League in other areas.”  

Dr John Wilson.

Dr John Wilson.

Dr John Wilson, from the University of Sheffield’s Management School, said: “The impact on Sheffield should be substantial. There will be increased spending on merchandise, hotels, bars, restaurants, etc. This will put Sheffield on the map. 

Richard Wright, director of Sheffield Chamber of Commerce, also gave his congratulations to the club.

He said: “Well done to everybody involved. It’s hard to underestimate the importance of this to the city in both its awareness around the whole world, and its contribution to our local economy. 

“We have been hoping that one of our clubs, if not both, would make the premiership for some time.

READ MORE: Armed police find suspected drink driver in garden near abandoned car on Sheffield estate

“It means an increase in the morale of (some of) the city, a massive influx of funds to the club, and a potential increase into the number of visitors.

“We really hope that the Club can go on and establish its position in the league for many years to come.”