SHEFFIELD Antiques Quarter is officially open for business - with visitors being pointed to the ‘unique’ attraction.
Thousands of new leaflets promoting the area, in and around Broadfield Road in Heeley, have been distributed to tourist information offices and libraries in the city.
There has also been national media interest in the project - which is to launch with a special vintage event.
Artist Hendrika Stephens, chair of a group leading the development, said: “The quarter is something which has been highlighted as unique in the UK.
“There are some other antiques quarters but nothing running in the way we do.
“The council is helping us with distribution of the leaflets to tourist offices, as well as Marketing Sheffield and all the businesses that are involved.”
The branded quarter - like the city’s Devonshire Quarter - is supported by nearby businesses and Sheffield Council.
Around 30 antique, vintage, military, retro and arts shops are involved in the project.
It aims to promote the area, boost trade, and encourage new businesses to spring up locally.
An application for banners which would hang from lampposts in the quarter has also been submitted.
A vintage Christmas fair in November will officially launch the initiative, with market stalls, musicians and themed festive fun.
Since an initial meeting in April, traders have pushed the idea forward and come up with an action plan.
Hendrika, of The Corner Gallery in Heeley Bank Antiques Centre, on Queens Road, added: “It is definitely becoming real now.
“Hopefully we will have banners on lampposts too, so when people know where they are.
“We have a few more businesses opening along Abbeydale Road too, so it is a really positive thing for the road.
“We’re hoping the whole area will get a boost.”
The new leaflets include details of how to get to the quarter, what businesses it includes, and a walking map.
Leaflets are available from libraries, tourist information officers and shops in the area.