A BUSINESS which brings the authentic barbershop experience back to gents’ grooming in Sheffield has been crowned The Star’s favourite salon.
Hairdresser Savills, which has two branches in the city centre, beat stiff competition to be crowned the Reader Choice for 2012.
The business began life in Chapel Walk in 2009, when hairdresser Joth Davis, aged 40, said he spotted a gap in the market for traditional gents’ grooming.
Demand soon grew and Joth expanded by transforming his Freestylers salon in Division Street, which opened under the Savills name last year.
Not only do both salons offer the slick close shaves and tight trims worthy of well-to-do gents of the early 20th century, they also transport customers back in time with interiors inspired by an era when chin stubble was a social faux-pas.
Each branch is decked out with antique barbers’ chairs, which are proving a regular draw with tourists too.
Joth, who lives in Woodhouse, said: “I noticed there were not many traditional barbers around and most of my background is in it.
“All the chairs are old - some of them are 40 or 50 years old, while others are from as far back as the 1900s.
“We wanted to make it a boutique barber’s. We had such a good response very quickly, we had people wandering in off the street saying how nice the shop looks. Even now we still have random people coming in to take photos.”
Savills has gone from strength to strength since it was set up, but feedback from the public is as important to Mr Davis and his team of 10 staff as ever.
He said: “It’s really nice to know that readers have voted. This is the second award we’ve won this year. We’re constantly pushing and striving to improve and it shows hard work is paying off.”