Crisp fans from Yorkshire are most likely to indulge in a sweet and savoury packet, according to new research.
Popular snack KETTLE® Chips has for the first time released some interesting sales data regarding the nation’s crisp buying habits.
The research has been released to celebrate the launch of the latest addition to their Chef’s Signature range, Burrata Mozzarella and Sweet Chilli Jam,
When it comes to a love for more adventurous flavours, most would expect cosmopolitan Londoners to top the charts, but the data reveals somewhat surprisingly that it is actually the highly rural East of England that has the most exotic crisp tastes with KETTLE® Chips Soy, Ginger, Chilli & Honey.
People from Yorkshire also demonstrated their refined palates, favouring the very modern sweet and savoury flavour combination found in Crispy Bacon & Maple Syrup over more traditional seasonings.
Those in the South have a sweeter tooth too, with Londoners and those in the South West of England overindexing against KETTLE® Chips Smoky Barbecue and Sour Cream & Sweet Onion.
Some regions favour the classics though, particularly in the North West of England, Wales and Scotland where Sea Salt & Balsamic Vinegar and Lightly Salted remain the seasonings of choice.
Chris Barnard, KETTLE®’s Head Chef who has masterminded all of KETTLE® Chips’ new seasonings since 1989, and is widely regarded as the Godfather of the Posh Crisp world, said “British crisp lovers are more adventurous than ever thanks to the amazing different cuisines and fresh produce from around the world that people now have access to.”