The latest news from the Sheffield Telegraph relaunch

Relaunching the Sheffield Telegraph - Chris Burton's blog
Relaunching the Sheffield Telegraph - Chris Burton's blog

Hello Sheffield Telegraph readers

22nd January, 2013

WE have had some great feedback so far after asking you what you would like to see in a new, relaunched Sheffield Telegraph.

We are discussing the suggestions on an ongoing basis and will be using the information as we make decisions about the new-look newspaper.

And we are still appealing for more of your thoughts as we put the finishing touches to the new product that will soon be with you.

Let us know what you think of the front page design (pictured right) and your thoughts on the new branding we’ve started using on the Guide leisure pages (see page 21).

But also tell us if there are things you would like to see more of (or less of) and if you think there are issues that should receive more news coverage within our pages.

Do the types of entertainments and food and drink items we publish reflect your interests?

Or can you suggest other leisure activities you would like to read more about?

Would you like to see nostalgia-type pictures of old Sheffield?

Do you think our letter pages should take a different form?

If you want to have your say on the future of the Sheffield Telegraph - now is the time to do it.

Your ideas could become reality.

Please contact me at or @crz_burton on Twitter.

Or you can write to us at, The Editor, Sheffield Telegraph, York Street, Sheffield, S1 1PU.

15th January, 2013

The Telegraph is currently getting ready for one of the most exciting events in its long history.

We plan to relaunch a redesigned newspaper that not only looks better, but brings great advances in content, both in-print and online.

We also want to improve the way we communicate with you, the reader, by embracing even more readily the social media technologies available today.

So this is the first in a series of short blogs that will let you know where we are with the process - and how you can have your say on what happens next.

So what have we done so far?

Last week we introduced the first of some ‘light touches’ that will allow you to come with us on the journey towards a new look paper.

We did this by branding our popular leisure section ‘The Guide’ in the style of the new paper (it’s on page 19 of last week’s issue).

So although there will come a time when the majority of the Telegraph suddenly looks different (and better), regular readers will already have been gently introduced into a new look in one or two areas of their paper.

We realise that people get used to what they know - and like what they know.

That’s natural and it hopefully shows the Telegraph is currently already a good product.

And while we do have to move with the times and refresh what we have, the last thing we want to do is to alienate people who have supported us for years.

So...I can tell you some things we are doing to make sure that doesn’t happen.

Firstly, we are throwing the forum open to you (see pages 6 and 7 form last week’s issue for proof!) and asking you to write, email, Tweet us or phone in to give us your ideas about what you want to see in the new paper.

We will be presenting some of these suggestions in the next issue (17th January).

The other thing I’d like to reassure you about is the design - it’s very classy. And you will still very much recognise it as your Telegraph.

I’ve attached an example of the new front page design to this article - I’d love to hear what you think of it.

If you want to contact me directly - I’m on 0114 2767676, or @crz_burton.

I’ll update you again soon and I hope you’re as excited about the project as we are.


Chris Burton