Rumours suggesting Hull City chief executive Adam Pearson could invest in Sheffield United have been played down by both parties.
Yet still the street buzz is that serious talks are possible and may even be well underway in private.
Whether this is right or wrong, it’s only natural that both Pearson and United chairman Kevin McCabe should want to still the wagging tongues.
Football takeovers are a tangled web which often start with conversations conducted on the basis that they have “not taken place”.
And it’s normal that the more secret the talks, the more serious the intention. Witness how Milan Mandaric kept his approach for Sheffield Wednesday under the radar until a very late stage.
Where there is no dispute regarding the Blades is that McCabe and Pearson do speak regularly.
When I contacted Pearson about the rumours he was quite relaxed about them, saying that he and McCabe often exchange friendly advice. He denied any investment intention, saying he was happy at Hull where he works for new owners.
McCabe took a similar line on the radio last week. But it would be no great surprise if some investment sparks were kindled by this football friendship.
Despite remaining at the KC Stadium, Pearson - formerly a director of Leeds and chairman of Derby - may be on the look out for a new challenge. None comes bigger than Bramall Lane where McCabe is looking for a way out.
Maybe there is scope for someone like Pearson to take over the football part of the operation - the most demanding and the one which has been found wanting - and leave the business side to the McCabe family.