Sheffield Wednesday will have much greater pulling power in the transfer market this summer, according to former Owls boss Brian Laws.
Dejphon Chansiri, the chairman of the Championship club, has promised to spend “whatever is necessary” to lead Wednesday back into the Premier League in time to celebrate their 150th anniversary in 2017.
There is plenty of work to be done to turn the Owls into promotion candidates but Laws is convinced they will be able to attract a higher calibre of player and want to be part of Chansiri’s revolution.
“The chairman is very wealthy businessman and wants to put the club back into the Premier League,” said Laws. “That is massive selling point because players are not stupid.
“They will look at a situation of a football club. Players want success and to play at the highest level and will see Sheffield Wednesday as a place that is on the up and want to be part of the new regime.
“Everyone knows Wednesday have struggled financially of late and consolidating in the Championship has been the high point. Now there is a different outlook and mentality around the place and everyone is looking forward to next season.
“If he [Chansiri] supports the manager financially to get quality players in that are required, I don’t see why they can’t be in the hunt next season.”
Ex-Wednesday striker David Hirst reckons promotion is “attainable” within two seasons but believes Chansiri will need a “large cheque book” bring the good times back to Hillsborough.
“If he’s serious he’ll have to spend a lot of money in the summer,” he said. “How much he spends and on what will answer a few questions.
“Will he spend money on the stadium, the academy and training facilities or the first team? Or will it be all of them.”
For the Owls to push on again next year, Laws claims a new striker should be at the top of their priority list.
“Wednesday drew a lot of games last season,” he said. “They had one of the best defensive records in the division but I’m sure Stuart Gray will be looking for a consistent goal-scorer.
“A 20-goal striker gives you a fighting chance of being in the mix. The only difference between Wednesday and a Bournemouth or a Watford was having a goal-scorer in their team who can get a goal out of nothing.
“All successful teams are based on a good goalkeeper, a strong defence and a natural goal-scorer.”