Sheffield Wednesday: New sponsorship deal unveiled

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Sheffield Wednesday have announced Azerbaijan Land of Fire as the club’s new shirt sponsor for next season.

Noted as a ‘financially significant deal,’ the brand is run by Owls owner-in-waiting Hafiz Mammadov but is said to be independent of his on-going takeover of the club.

The Land of Fire logo is also worn by two other clubs Mammadov has significant stakes in – Spanish champions Atletico Madrid and French side RC Lens.

“This is a very proud day for myself and my country,” Mammadov said.

“To marry Azerbaijan Land of Fire to a club with the history and heritage of Sheffield Wednesday in English football is a perfect match.

“Having already established sponsorships with RC Lens in France and Atletico Madrid in Spain, this affiliation takes Azerbaijan into the City of Steel, the home of where this wonderful game began.

“The global impact of Azerbaijan will only be enhanced by partnering with a club that has the worldwide reach of Sheffield Wednesday.”

The Owls will officially unveil their new home kit on Friday while the away kit will be launched next week.