Owls legend Mark Bright has slammed the club’s hierarchy over their controversial decision to increase match-day ticket prices this season.
A section of Bristol City’s fan-base plan to stay away from their opening-day clash at Hillsborough tomorrow in protest at what they describe as “astronomical” and “unreasonable” prices.
Last month, Wednesday introduced a new pricing structure that will see tickets split into eight different categories depending on the calibre of opposition.
The Robins clash has been graded as a category B fixture, meaning supporters will have to fork out between £39 and £46 for an adult ticket. Members receive a £5 discount.
Bristol City Supporters Club and Trust labelled the prices as “astronomical” and indicated they will make a principled stand by not attending the match. More than 1,000 Robins fans have snapped up tickets.
Ex-Wednesday striker Bright said: “It’s a very disappointing situation. Sheffield Wednsday is an amazing club with quality support and now they are being caned by the ownership. There have been a lot of big promises, but they are making the fans pay to fulfil them rather than investing straight into the team.
“It is not an affluent area and these people love and are committed to the club, so to charge them Premier League prices to get into a Championship game is plain wrong.”
Wednesday chairman Dejphon Chansiri defended the price hike, claiming it would underpin their promotion bid.
The club also launched an innovative Community Engagement scheme, which will see Wednesdayites nominate fellow fans whose personal circumstances prohibit the purchase of match-day tickets, yesterday. The initiative will work by supporters providing an outline story of their nomination by emailing: firstname.lastname@example.org with the nominee’s SWFC client ID and a contact number. A representative of the club will respond by return, with Chansiri having set aside a significant financial sum to fund the ground-breaking project.
Thai businessman Chansiri said: “I genuinely want to hear the stories our supporters have to tell and as chairman of their club, my desire is to help them come to our games if they cannot afford to do so.
“In the short, medium and long term, I will continue to explore further strategies to ensure we have as many of our fans inside Hillsborough as possible.”
*To read Mark Bright’s full interview with bwin head to - http://news.bwin.com/en/football-betting/premier-league/mark-bright-exclusive-arrogant-england-have-no-chance-in-euros,82442.html