Dejphon Chansiri has for the first time justified the Owls’ controversial decision to increase match day ticket prices for next season, claiming it is to underpin their promotion bid.
In a lengthy statement published on Wednesday’s website last night, chairman Chansiri explained why the Owls have altered their pricing structure, insisting his last intention is to “price anyone out of Hillsborough”.
Ticket prices will be split into eight categories, ranging from G to A*, with Category A* fixtures peaking at £52 for an adult ticket for non members while the opening day visit of Bristol City on August 8 - graded as category B - will see fans asked to stump up between £39 and £46. Members receive a £5 discount on those prices.
Many Wednesdayites have expressed their concern over the changes but Thai businessman Chansiri argues they are necessary if Wednesday are to realise their dream of top-flight football.
He said: “In the bigger picture, if we are to achieve our ultimate aim of promotion, we must embark on this journey together.
“I will lead that journey as your chairman but I need as much help as possible along the way.
“Budgets must be achieved, we must work within the constraints of Financial Fair Play, and we do not have the benefit of Parachute Payments, unlike the significant number of our peers in the Championship, each of whom are aiming for the same destination.
“As our costs increase, so too must our revenues across the business. What we are building here will, I have no doubt, lead to one of the most exciting seasons in Sheffield Wednesday’s long history.
Chansiri, who has financed eight new signings and remains “hopeful” of bringing in more recruits this summer, said the Owls have sold around 13,000 season tickets for the coming season.