Sheffield Steelers unveil specially-designed rainbow jersey for Pride weekend
Sheffield Steelers have unveiled a specially designed rainbow jersey for the Elite Ice Hockey League’s Pride weekend later this month.
The Steelers will show their support for the You Can Play initiative by wearing the shirts for their game at home to Manchester Storm on Saturday 25 January and for their match away to Coventry Blaze the following day (26 January).
You Can Play works to ensure the safety and inclusion of everyone in sports - including LGBT+ athletes, coaches and fans. The movement started in North America in 2012 following the death of Ice Hockey player and LGBT+ activist Brendan Burke.
This will be the third time the Steelers have supported the campaign.
“We are happy to be part of the league-wide weekend, we’re all inclusive” said David Simms from the club.
“It’s about a lot more than flogging a shirt. It’s about sending a message that the Arena is a safe place to come.”
Fans will also be able to get their hands on the shirt, which is on general sale at £65. A proportion of profits from sales will also go to the You Can Play charity, which the club have previously supported.
David added: “We have, in our 29 years now, probably been known as the family club in Sheffield. We’re appealing to every community and have tried to be a broad church.
“When we started we competed against two fabulous football clubs who were both in the Premier League at the time, so we had to be a place where anyone could come.”