Sheffield Eagles have announced The Black Eye Project as their latest main shirt sponsor, for the upcoming 2015 campaign.
The new kit, which was previewed at the fans forum on Friday evening, features the Rockingham Street-based advertising agency’s ‘black eye’ logo.
Whilst the home shirt has moved away from the traditional ‘V’ theme, using the red, gold and white colour scheme associated with the club, by popular demand the Eagles have returned to a black away shirt for the first time since 2012.
Ken Jones, Eagles CEO, said: We’re excited to have The Black Eye Project on board for 2015.
“They couldn’t be a more fitting sponsor and, with several new players - including ex-Great Britain star Jamie Langley - among our ranks, we hope that they’re able to tell us a thing or two about avoiding black eyes as we charge ahead into the new season!
Jim Lobley, Partner at The Black Eye Project, added: “Working with Sheffield Eagles is a great opportunity to raise awareness of The Black Eye Project locally and to be involved in and help promote some of the great work they do both on and off the pitch.
“The Eagles undoubtedly have a tough year ahead as they play at Keepmoat.
“But with the quality of players and coaching staff, we really do think that this season could be a momentous one and wish them the very best of luck.”