Sheffield’s FlyDSA Arena gears up for strong year ahead

Sheffield’s FlyDSA Arena is gearing up for an eventful 2020 starting with the return of the Britain’s Strongest Man competition on January 18.

Wednesday, 8th January 2020, 12:09 pm
FlyDSA Arena

Sheffield’s FlyDSA Arena is gearing up for an eventful 2020 starting with the return of the Britain’s Strongest Man competition on January 18.

Other sporting action will see the return of Kell Brook headlining a night of Championship Boxing on February 8; the Sheffield Steelers challenging for league and cup honours in front of 6,500 ice hockey fans every game followed by Night 11 of the Premier League Darts in April.

Concerts already confirmed and on sale for 2020 include Slipknot, The Script, The Stereophonics, plus first ever appearances at the venue for both Stormzy and Gerry Cinnamon. Harry Styles will make his solo debut at the Arena with Love On Tour in April.

Upcoming family shows include the annual favourite Disney On Ice, while Strictly Come Dancing The Professionals will make its Arena debut and a new Cirque du Soleil production, CRYSTAL, is coming in March.

All this follows 2019, the Arena’s 27th year in showbiz, another memorable season both off and on stage.

Behind the scenes SIVLive and Ticketmaster UK announced an exclusive long-term ticketing partnership that will see, for the very first time, the introduction of digital ticketing into SIVLive’s venues.

Ticketing innovations include Fan to Fan Ticket Exchange where anyone who buys a ticket to an event and then finds they then can’t attend can sell it on.

Then there is the customer Fan Guarantee offering a 24-hour cooling off period to cancel and refund, or exchange an order if they change their mind, offering official resale alternatives to the unregulated market place.

The year saw the venue move to cashless payments for parking and food &and drink. Over the summer the venue underwent a re-brand to reflect the history and heritage with displays of the acts and shows which have appeared since 1991.