Bakewell’s new recipe for success

Bakewell Brownie: from left, Moira Elliot, Chris Reid (deputy manager of the Rutland Arms Hotel) and Bakewell Show manager Janet Bailey with the brownies
Bakewell Brownie: from left, Moira Elliot, Chris Reid (deputy manager of the Rutland Arms Hotel) and Bakewell Show manager Janet Bailey with the brownies

the Peak District town of Bakewell is synonymous with its unique jam and almond pudding but now there’s a new confection in town...

Local entrepreneur Ashley Heron and his partner Moira Elliot have come up with a delicious new variation on the theme – and they’re hoping it will prove the recipe for success.

The Bakewell Brownie combines the distinctive almond and raspberry flavours of a Bakewell pudding with the gooey consistency of a chocolate brownie, topped with a sprinkling of flaked nuts.

Like its famous predecessor, the exact recipe is a secret.

It was developed following a cook-off between Ashley and his cousin. One of them came up with the best flavour, the other with the best texture, so they pooled their ideas and the Bakewell Brownie was born.

It was launched last week at another local institution – the Bakewell Show – which also stands to benefit from the new invention. Each pack will bear the show logo and a percentage of all sales will help to fund a much-needed new office for the popular annual event.

Bakewell Brownies will shortly be available nationwide and early indications suggest they will be a worthy rival to the famous pudding.

Last week’s show-goers snapped up the first batch and the Original Bakewell Pudding Shop has expressed an interest in becoming a supplier.

l Moira Elliot is pictured (left) with Bakewell Show manager Janet Bailey and Chris Reid, deputy manager of the Rutland Arms Hotel where the original Bakewell pudding was invented.

Lesley Draper