Sheffield’s independent traders are stepping up their ‘buy local’ campaign with a new window sticker – which should be appearing in restaurants, cafés and shops across the city over the next few weeks.
Featuring the green and white Eat Sheffield logo and the words ‘genuine independent’, the stickers are being distributed by Moss Valley Fine Meats of Norton, which is driving the campaign.
“We’re handing them out to customers, friends and any other independent traders who ask,” said boss Stephen Thompson, who dipped into his own pocket to pay for the stickers following a meeting of city food traders.
“People like to support local businesses and there are lots of great places to eat here in Sheffield. But we realised that a lot of people don’t know which ones are genuinely independent and which are part of a big chain,” he said.
“It was suggested we should have our own logo, so customers could tell us apart. But the idea was slow to take off, so we had some printed in the hope it might do some good. We’ll try anything to keep the great food scene going in Sheffield.
“Eat Sheffield did the artwork and I paid for the printing because it’s a two-way process... To keep us in business we need a thriving catering sector. So if we can help them, then all the better.”
The first sticker went to Richard Golland of Street Food Chef – one of Moss Valley’s best customers.
Independents wanting a window sticker should contact Stephen or Eat Sheffield.