DJ Charlie Sloth makes history as he launches premium Au Vodka into space from Sheffield

British DJ, producer and TV presenter Charlie Sloth visited Sheffield last week to launch a bottle of Au Vodka into space - making it the first in history to reach such heights.

Welsh duo Charlie Morgan and Jackson Quinn are the proud owners of Au Vodka, with DJ Charlie Sloth also a partial owner of the company. Following a successful launch of its newest flavour ‘Cosmic Berries’, the brand decided to visit Sheffield’s Sent Into Space for a new experience.

Sent Into Space, based at Parkway Industrial Estate, has conducted more than 1,000 flights to the upper stratosphere, combining aerospace engineering with video production to create cutting edge marketing campaigns.

In a video on Charlie Sloth’s Instagram, which has been seen by more than 110,000 people, he can be seen travelling to Sheffield and watching on as the golden bottle of booze is sent into the sky.

In the video, Charlie Sloth, who has 1.2 million Instagram followers, can be heard saying: “I can’t wait to see if aliens like Au Vodka as much as I do.”

The bottle was sent approximately 35 kilometres off the ground, into conditions which can be as cold as -70C.

Co-founder Jackson Quinn said: “Marking the launch of our first ever shimmering liquid, Cosmic Berries, we launched the first ever Vodka bottle into space, what an incredible milestone and marker for the brand to commemorate our newest flavour addition”