Safestyle UK sales rise to £148.5m

In a trading update for 2015, the Yorkshire business said pre-tax profits had shown ‘good progress’ and were expected to be in line with consensus market expectations.

Safestyle said the expected strong performance in the second half led to double digit growth in sales and profit.

It said it increased share from 8.48 per cent to 9.46 per cent against an overall market contraction.

The firm manufactured 279,453 frames last year, an increase of 4.4 per cent, while the number of installations increased by 4.3 per cent to 60,134.

The order book was up 1.2 per cent at the year end.

Steve Birmingham, chief executive of Safestyle UK, which is headquartered in Bradford, said: “I am pleased to report that trading over the year has been robust.

“We have continued to heavily outperform the market, thanks to the quality of our product range, the attractiveness of our finance offer and the effectiveness of our sales and marketing efforts.

“We have seen a strong start to 2016 and are confident of building on the progress made in 2015.”

Safestyle was founded by entrepreneur Mitu Misra who left the business on its £70m initial public offering in 2013.

The firm employs 600 in Wombwell 24 hours a day, six days a week, producing more than 6,000 frames, and 13,500 double-glazed sealed units every week.