Who runs Sheffield Wednesday? Dejphon Chansiri on Owls ‘senior management team’

Dejphon Chansiri faced questions on who is in charge of the day-to-day running of Sheffield Wednesday at a meeting with supporters.
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The Owls owner, who spoke to nominated fans at the first meeting between the club and the Sheffield Wednesday Supporters Engagement Panel, reiterated his belief made clear in earlier correspondence that he is satisfied with the current management structures in place at Hillsborough.

Minutes of the meeting signed off by those present show he was asked which figures ran the club and whether he felt the appointment of a COO or CEO might be the way forward, particularly since he has been operating from his home in Thailand since the start of the Covid-19 pandemic last year.

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They read: “DC explained he has an experienced senior management team with whom he has daily contact and day to day decisions are made as a collective. DC makes board level decisions.

Sheffield Wednesday owner Dejphon Chansiri.Sheffield Wednesday owner Dejphon Chansiri.
Sheffield Wednesday owner Dejphon Chansiri.

"DC stressed he is working harder in Thailand than he would were he in Sheffield. DC expressed his frustration at not being able to facilitate his normally regular UK visits given the pandemic.”

Asked about any future plans to install further bodies, perhaps in the role of COO or CEO, the minutes read:

“DC emphasised he has an experienced senior management team with many years of football experience in place. He said the club have invested significantly in the development of staff to strengthen skill sets and encourages his whole team to think ‘outside the box’ and not just focus on football.

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“He also welcomes business proposals from non-football individuals or organisations if beneficial to the club.

“He stressed again that if he feels any change is necessary, he would always make that or any other changes in the best interests of the club immediately. The debate touched on the situation of advisors which DC said he has explained in detail before and will willingly explain again in the next or future meeting/s as a stand-alone agenda item.”

It was also indicated that senior management figures may be made available for future meetings with the Supporters Engagement Panel. It was discussed that the contact details for current club figures were on the club website, before it was actioned that department heads were to be added to the website individually.

The Owls owner also outlined the roles and responsibilities of each of his team and made clear that the team is as follows:

Academy Manager: Steven Haslam

Club Secretary: Lindsey Hinton

Director of Communications: Trevor Braithwait

Executive Head Chef: Rob Cox

Finance Director: John Redgate

General Manager: Alastair Wilson

Head of Community Programme: Marcus Brameld

Head of ICT: Jonathan Price

HR Manager: Louise Carpenter

Operations Manager: Richard Stanford

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The minutes also note an observation from the panel that reads as follows:

“We readily acknowledge the inherent unpredictabilities of running a professional football club. We also concede that the effects of the pandemic and uncertainty over our league status have blown off course any imminent prospects of a return to the Premier League.

“For this reason, we would like to see, at least in outline, a more clearly defined and targeted development plan aimed at survival in the Championship or a first season promotion from League One.”

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